You’ve been running Google Ads for a while now, but the results? Let’s just say they’re less than impressive. Your clicks are low, conversions are almost non-existent, and your ad spend is bleeding you dry. So what gives? The truth is, your Google Ads probably suck—and it’s time to fix that. Let’s dive into the common mistakes that are holding you back and how you can turn your campaigns around.

1. Your Keywords Are All Wrong

Google Ads is all about keywords, but if you’re targeting the wrong ones, you’re setting yourself up for failure. Broad match keywords might seem like a good idea—they give you a wide reach, right? Wrong. They also bring in a ton of irrelevant traffic. If your keywords aren’t tightly aligned with what your ideal customers are searching for, you’re throwing money away.

Fix It: Focus on long-tail keywords that match the intent of your target audience. Use exact match and phrase match to narrow down your targeting. And don’t forget to use negative keywords to filter out irrelevant searches.

2. Your Ad Copy Is Boring and Generic

Let’s be real—when was the last time you clicked on an ad that said something like “Buy Now”? Exactly. If your ad copy isn’t compelling, your ads are going to get ignored. You need to stand out in a sea of competitors, and that means getting creative with your messaging.

Try This: Write ad copy that speaks directly to your audience’s needs and pain points. Use numbers, questions, or bold statements to grab attention. And always include a clear, irresistible call to action.

3. Your Landing Page Is a Hot Mess

You’ve got someone to click on your ad—congrats! But if your landing page looks like it was designed in 2005, don’t expect them to stick around. Your landing page is where the magic happens (or doesn’t). If it’s cluttered, confusing, or slow to load, you’re going to lose potential customers faster than you can say “bounce rate.”

Fix It: Make sure your landing page is clean, fast, and mobile-friendly. The message should be consistent with your ad, and the call to action should be impossible to miss. Keep it simple—less is more.

4. You’re Not Testing (Like, At All)

If you’re not testing your ads, you’re essentially flying blind. The best-performing Google Ads campaigns are those that are constantly experimenting with different elements—whether it’s headlines, descriptions, or even the landing page.

Get Experimental: Start A/B testing different versions of your ads. Change one element at a time so you know what’s working and what’s not. And don’t just set it and forget it—monitor your tests and make adjustments based on the data.

5. Your Ad Extensions Are Nonexistent

Ad extensions are like the secret sauce of Google Ads. They give your ads more visibility, more information, and more chances to convert. If you’re not using them, you’re leaving a lot of potential on the table.

Enhance It: Use all the ad extensions available—site links, callouts, structured snippets, and more. They not only make your ad stand out but also provide more value to the user, which can lead to higher click-through rates and better conversions.

6. Your Bidding Strategy Is Outdated

If you’re still manually setting your bids or relying on outdated strategies, it’s no wonder your Google Ads aren’t performing. The platform’s bidding algorithms have come a long way, and if you’re not using them to your advantage, you’re missing out.

Upgrade: Consider switching to automated bidding strategies that optimize for conversions or ROAS. Smart Bidding can adjust your bids in real-time based on dozens of factors you can’t manually account for. It’s like having a 24/7 ad manager.

7. You’re Not Tracking Conversions Properly

Running Google Ads without proper conversion tracking is like playing darts blindfolded. If you don’t know what’s working and what’s not, how can you improve? You need to track everything—sales, leads, clicks, phone calls—to get a full picture of your campaign’s performance.

Track Everything: Set up conversion tracking for every goal that matters to your business. Use Google Analytics to gain deeper insights into how users interact with your site after clicking on your ad. This data is invaluable for refining your strategy and boosting ROI.

Conclusion: Stop Sucking, Start Winning

If your Google Ads are underperforming, it’s time to stop blaming the platform and start fixing your strategy. By avoiding these common pitfalls and implementing the right tactics, you can turn your sucky ads into high-performing, revenue-generating machines. It’s not about spending more—it’s about spending smart. So, roll up your sleeves, make these changes, and watch your results soar.

Ready to dominate Google Ads? Start implementing these fixes today and see the difference in your ROI.